Capture intent. Turn searches into customers.

Paid search gives you the chance to appear when somebody is actively looking for what you sell. We build campaigns to make that moment count.

The approach

Spend with purpose.

We focus on commercial search terms, sensible geography, relevant ads and clean conversion tracking. The aim is simple: less wasted spend and more useful enquiries.

Keyword and competitor researchPhrase and exact match strategy where appropriateNegative keyword managementLocation targeting and exclusionsConversion tracking and reportingOngoing search term and bid optimisation

Midas learned that value is not about having more of everything. Paid search is similar. More clicks mean little if they are the wrong clicks.

What is included

A campaign built around the buying journey.

Search strategy

We organise campaigns around the phrases most likely to signal genuine buying intent.

Ad copy

Clear, relevant ads that match the search and give the user a reason to click.

Tracking

Calls, forms and meaningful actions can be measured so optimisation is based on outcomes.

Optimisation

Search terms, budgets, ads and bidding are reviewed continuously to improve efficiency.

Logos

Good paid search is rational persuasion: the right answer appears at the exact moment somebody asks the question.

Want us to audit your Google Ads?

We can look at the account, targeting, search terms and tracking before recommending the next move.

Request an audit